Meet the UMCA Faculty and Staff

Mihaela "Ina" Cernusca, M.B.A.

203 ABNR, Forestry
Columbia, MO 65211
(573) 882-4848
cernuscam@missouri.edu

Mihaela "Ina" Cernusca earned her MBA in marketing from the University of Missouri. Since 2002 she has been part of the Center’s marketing research team. Her research is focused on increasing consumer awareness towards alternative products that can be produced in agroforestry practices, identifying market opportunities for alternative products, conducting market research on alternative crops and providing market information and support to landowners that wish to establish agroforestry practices.

Publications

• Cernusca MM, Aguilar FX and Gold MA. 2011.Post-purchase evaluation of U.S. consumers’ preferences for chestnuts.Agroforestry Syste ms.DOI 10.1007/s10457-011-9462-8.
• Aguilar, F.X., M.M. Cernusca, M.A. Gold, and C.E. Barbieri. 2010. Frequency of consumption, familiarity and preferences for chestnuts in Missouri. Agroforestry Systems 79(1):19-29.
• Aguilar, F.X., M.M. Cernusca, and M.A. Gold. 2009. Exploratory assessment of consumer preferences for chestnut attributes in Missouri. HortTechnology 19(1):216-223.
• Aguilar, F.X., M.M. Cernusca, M.A. Gold, and C. Barbieri. "Frequency of consumption and preferences for chestnuts in Missouri." In M.A. Gold and M.M. Hall (eds.). 2009. Agroforestry Comes of Age: Putting Science into Practice. Proceedings, 11th North American Agroforestry Conference. 493-504.
• Barbieri, C., M.M. Cernusca, M.A. Gold, and F.X. Aguilar. "Attendance motivations behind the Missouri Chestnut Roast festival." In M.A. Gold and M.M. Hall (eds.). 2009. Agroforestry Comes of Age: Putting Science into Practice. Proceedings, 11th North American Agroforestry Conference. 505-512.
• Gold, M.A., M.M. Cernusca, and L.D. Godsey. "Agroforestry product markets and marketing." In Garrett, H.E. (ed.). 2009. North American Agroforestry: An Integrated Science and Practice. 2nd Edition. Agronomy Society of America, Madison, Wis. Chapter 11.
• Lin, C.H., B.M. Thompson, H.Y. Hsieh, R.J. Kremer, R.N. Lerch, M.M. Cernusca, and M.A. Gold. "Screening and testing phytochemicals in eastern redcedar (Juniperus virginiana) for development of potential entrepreneurial opportunities." In M.A. Gold and M.M. Hall (eds.). 2009. Agroforestry Comes of Age: Putting Science into Practice. Proceedings, 11th North American Agroforestry Conference. 109-114.
• Cernusca, M.M., M.A. Gold, and L.D. Godsey. 2008. Influencing consumer awareness through the Missouri chestnut roast. Journal of Extension (In press).
• Gold, M.A., M.M. Cernusca, and L.D. Godsey. 2008. A competitive market analysis of the U.S. shiitake mushroom marketplace. HortTechnology 18(3): 489-499.
• Gold, M.A., M.M. Cernusca, and L.D. Godsey. 2006. Competitive Market Analysis: Chestnut Producers. HortTechnology April-June 2006 16(2): 360-369.
• Gold, M.A., L.D. Godsey, and M.M. Cernusca. 2005. Competitive market analysis of Eastern red cedar. Forest Products Journal 55(12): 58-65.
• Gold, M.A., M.M. Cernusca, and L.D. Godsey. 2005. Update on Consumers' Preferences for Chestnuts. HortTechnology 15(4):904-906.
• Gold, M.A., M.M. Cernusca, and L.D. Godsey. 2005. Competitive market analysis -- chestnut producers. In: Brooks, K.N., and P.F. Ffolliott. (eds.) Moving agroforestry into the mainstream. The 9th North American Agroforestry Conference Proceedings, June 12-15, 2005, St. Paul, Minnesota. Dept. of Forest Resources, University of Minnesota, St. Paul, MN. 16 p
• Gold, M.A., M.M Cernusca, and L.D. Godsey. 2005. Chestnut Market Analysis Producer's Perspective. UMCA Publication 34 p. http://www.centerforagroforestry.org/pubs/chestnutmarketreport.pdf
• Gold, M.A., M.M. Cernusca, and L.D. Godsey. 2004. Comparing consumer preferences for chestnuts with eastern black walnuts and pecans. HortTechnology 14(4):583-589.
• Godsey, L.D., M.A. Gold, and M.M. Cernusca. 2004. Eastern Red Cedar: A Competitive Market Analysis. In: Proceedings 8th Biennial Conference on Agroforestry in North America. S. Sharrow, ed. June 22-25, 2003, Corvallis, OR, USA p. 128-141.
• Gold, M.A., L.D. Godsey, and M.M. Cernusca. 2004. Eastern Red Cedar Market Analysis. UMCA Publication 48 p. http://www.centerforagroforestry.org/profit/redcedar/analysis.pdf