Introduction

The University of Missouri Center for Agroforestry's red cedar market research study has two major objectives. The first objective is to develop a basic understanding of the eastern red cedar market (who are the participants in the market, what kind of products are currently being marketed, what are the general trends for supply and demand). The second objective is to use Porter's Five Forces Model to analyze the competitive forces that coordinate and control the market and to identify the resources and relationships needed to be successful in the eastern red cedar market. This information is intended to assist companies in the market in the development of new strategies to improve their business or assist individuals who are considering entry into this industry.